Style Guide Add-On

These questions are here to help define your style. Answer what feels right, or skip what doesn’t. Feel free to share visual references if you have them.

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What colors do you gravitate toward? Any you absolutely dislike?

Aesthetic

Do you prefer clean and modern, vintage and textured, bold and colorful, or soft and minimal? Something else?

Aesthetic

Are there any fonts or type styles you love…or loathe?

Aesthetic

Are you drawn to symmetry and order, or more organic and free-form design?

Aesthetic

What would you never want your project to look like?

Aesthetic

If your brand/project were a mood, what would it be? (e.g., calm, rebellious, intellectual, cozy)

Vibe

Pick a celebrity, fictional character, or public figure that embodies your brand’s energy.

Vibe

What are three adjectives you'd love someone to use when describing your content or design?

Vibe

document order, energy.

What kind of music matches your brand energy?

Vibe

If your brand/project walked into a room, what would it be wearing? How would it talk?

Vibe

What’s the #1 thing your audience needs to feel when interacting with this?

Function

Is there a message or story this piece should subtly reflect?

Function

Who is your target audience, and what do you want them to take away?

Function

Are there any industry expectations or norms you're trying to follow…or break?

Function

Do you have a Pinterest board, inspiration folder, or screenshots you’ve collected?

Inspiration

Are there websites, documents, or brands you admire the look/feel of?

Inspiration

Can you show me a design or document that “gets it right” for you, even if it’s not related?

Inspiration

Who is your favorite artist or designer?

Inspiration

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